Creative Success Depends on Long View
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In this podcast, we feature author Taylor Marsh, who [read more]
Podcast: How To Optimize YouTube Videos
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John Williams is the VP of Client Development at Kangaroo SEO, specializing in online marketing and social media strategy. In this podcast, John shares how to get the most out of your YouTube videos.
How To Optimize YouTube [...]
Podcast: Using LinkedIn To Find A Job
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Bruce Hurwitz is the president and CEO of Hurwitz Strategic Staffing, and a recognized authority on LinkedIn. His two accounts consist of over 38,000 first degree connections and by using this network, he has successfully closed [...]
Five Ways Authors Can Pump Up the Volume
The lure of social media is powerful, particularly for artists, authors and other creative types who’d rather produce than promote.
Technology has made it possible to talk, influence, monitor and interact without leaving the comfort (and security) [...]
Podcast: Social Media Marketing
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Johnathan Grzybowski is the social media director at Dino Enterprise, an online marketing firm specializing in websites, search engine optimization and social media management.
Social Media Marketing
What is your definition [...]
Podcast: The Latest From Google
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Digital Marketing Strategist & Business Development Manager at the Lucid Agency, Molly Scott, will be discussing the Hummingbird update, Google engineer’s most recent algorithm, and the steps you can take to ensure continued [...]
Podcast: Social Media Marketing
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Johnathan Grzybowski is the social media director at Dino Enterprise, an online marketing firm specializing in websites, search engine optimization and social media management.
Social Media Marketing
What is your definition [...]
Podcast: SEO Tips To Keep Up With Google
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Search Engine Optimization expert, Matt McDermott, of MorethanSEO.com reveals what businesses and internet marketing professionals need to know to keep up with Google updates to increase search engine rankings.
SEO Tips To Keep [...]
How To Save Face On Google+ And Facebook
If you hope to keep anything private, it is probably better to stay off the Internet altogether.
If a “bunker” isn’t your best life style choice, you need to know that both Facebook and Google+ are making changes to their privacy settings.
Facebook [...]
Podcast: Epic Content Marketing
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Author, speaker and entrepreneur Joe Pulizzi is the author of the new book “Epic Content Marketing”. Joe says that nine out of ten marketers use content marketing in some way.
The problem? Just one in three are seeing [...]
Podcast: Top Job Search Tips for LinkedIn
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Cheryl Palmer is an executive career coach, resume writer, and LinkedIn expert. She has been quoted extensively as a career expert in major periodicals such as CBS MoneyWatch, The Wall Street Journal, CNN, MarketWatch, The [...]
Podcast: Let Your Love Of Social Media Communication Help You Face To Face
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Patricia Weber is the author of the upcoming book Communication ToolKit for Introverts: Top Skills for Everyday Business Success, who specializes in inspiring introverts to live life at full throttle!
In this podcast, Patricia [...]
My Vendor Is Costing Me My Business
During an online marketing consultation session I pointed out to a client that she was overpaying for her vendors’ services; services her vendor wasn’t even close to fulfilling.
“But I’ve been with him for years,” she said, [...]
Podcast: Youtility: Why Smart Marketing Is About Help Not Hype
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NY Times Bestselling Author, Jay Baer, is a hype-free Marketing Strategist, Speaker, and President of the social media and content marketing consultancy Convince & Convert. Jay is author of the bestselling book, Youtility: [...]
RoundUp: Book Selling Strategies For Success, What Works, What Does Not!
That’s right. Think party. Book party. Authors say book parties sell books by the dozen.
Want to know what they say is the ‘clutch’ strategy for selling books? It’s not only about hosting a book party but it’s [...]
How To Tell If An Author Is Important
Fiction or nonfiction, is the book worth reading?
Is the author a good storyteller (fiction) or does he or she have something valuable to say (nonfiction). Just look at the cover.
When an author is new and unknown, his or her name goes under [...]
SEO: What You Don’t Know Could Hurt You
One thing that makes SEO such a tough job is staying on top of all the constant changes.
SEO is a living, breathing organism that is ever-changing. There are always new techniques that many SEO’s use and it continuities to be a difficult task [...]
From A Cold Call To A Warm Lead
5 steps for a successful first meeting.
My friend Joy recently told me about a great first meeting she had with a new client in Asia. I asked her why she thought it went so well, and she said, “The client and I really connected.”
As she [...]
Top 3 Mistakes To Avoid When Launching Your First Product
Launching your first product online is definitely a huge task.
After spending weeks or even months putting your talents into an awesome little package you are now ready to launch it to the world. You’ve invested more than your fair share of [...]
Round Up! Real Stories Of Branding Strategies That Worked!
Do they like you, do they really like you?
That depends. Do ‘they’ even know who you are, what you do and why you do it better?
When you think of Starbucks . . . quick, what do you think of?
Coffee.
When you think of Dunkin Donuts? [...]
Read All About My E-Book And Why Nobody Does
If you are not getting good e-book downloads on your free days, maybe you gave too much of the story away in your description.
Everyday I get lists of new books written by independent authors. I love getting the lists. There are so many uses [...]
The Power Of Branding!
What is branding?
When you hear the word branding; what does it mean to you and why is it such a valuable component to building a successful business and make a difference in our society?
We are living through challenging times and the impact [...]
5 Quick Ways To Get More Content & Organize It
Content is king.
Now that Google has declared that content is king that leaves most of us in a position to find those valuable sources of information to repopulate websites, blogs and all things related to online activity. The environment now [...]
Pinning for Scared Folks Over 40 Part 2
It has only been a few weeks since I started pinning.
Now I want to kick myself and say what was all that pin-phobia about. If you are over 40 and you want to know about social media, it is highly recommended that you ask your children for [...]
The Anatomy Of A Successful Brand Slogan
Lessons From The “One Pound Fish” Man.
Last month, PSY’s “Gangnam Style” became the most viewed YouTube video of all time. This week, another video wonder is making it to the top of the site’s charts. This time, it’s the unsuspecting [...]
Pinning For Scared Folks Over 40
I reached a “Ta Dah” moment the other day when I finally opened the log in page and displayed my first pin.
Felt like I won the Olympics. Honestly, for me it was a real big deal. I was actually signed up for it a year ago and it took [...]
‘Tis The Season For Small Business Online Marketers
It’s that time of the year for memories, doing good and shopping, including – shopping online.
By now your own email inbox is inundated with the eye-candy holiday subject lines. If you’re a small business marketer, just follow [...]
GET CONNECTED: Branding YOU in the World of Business
I’d like to take you back to 1999.
This was the year that futurists were predicting that if you didn’t have your business on the Internet that you wouldn’t have a business. People disagreed. Now think back a few years to 2004 when Facebook [...]
How to Build Your Brand the “Gangnam Style” Way
More than three quarters of a billion people – around 860 million as of this writing – have laid eyes on “Gangnam Style,” the #1 YouTube video sensation.
That’s only since its release on July 15, 2012. That translates to more than [...]
Fusion Marketing – It’s What’s Next!
Fusion marketing
As many of you know, I am the author of the bestselling book, The Social Media Bible published by John Wiley & Sons. My newest bestseller is called The Fusion Marketing Bible , published by McGraw Hill. Fusion Marketing [...]
Take Action To Make Your Dreams Real
Many people are searching for success, and they are drawn to self-help programs which provide meaningful instruction.
I, too, follow the self-help gurus because I get hope and inspiration from them along with great strategies.
But what I’ve [...]
Top Ten List For Becoming A Speaker
1. Be Prepared!
The number one reason why people get nervous is that they don’t feel prepared. It is important to practice your speech over and over and over in the mirror and on tape so you can feel comfortable that your message will be strong. [...]
5 Steps To A Great LinkedIn Profile
LinkedIn is the place to be for professionals.
It is the largest professional networking site, so you need to not only join, but make sure that you have a great profile so that you can make the most out of it.
Your profile is often the first [...]
The Power of a Minute
Most people think a minute isn’t enough time to get your point across.
My thinking is if you can’t explain it in a minute, it’s not clear to you. Reporters, CEOs and fast-paced executives don’t have time for long-winded explanations.
Look [...]
3 LinkedIn Profile Mistakes That Prevent Credibility & Profit
Social media today
Maybe you use Facebook and Twitter, but is your unique traffic increasing substantially? Do 3-5% of those visitors buy from you?
If your traffic is not increasing substantially, then take a look at LinkedIn Marketing. Although [...]
Brand Irresistibility: All It Takes Is Low-Cost Positioning
Brands are everywhere
In fact, if you live in a large urban city, it’s estimated that you come across 3,000 brands daily. Hard to believe? Start counting brands from the moment you wake up … from the brand of alarm clock you use, to your [...]
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