Created By Annie Jennings PR, National Publicist  

Margo Berman

Margo Berman is a Professor of advertising and a Kauffman Faculty Scholar at Florida International University. She is award-winning copywriter who worked on clients such as Alamo Rent a Car, American Express and Banana Boat Skin Care Products.

Margo's first book: Street-Smart Advertising: How to With the Battle of the Buzz (2010, 2nd ed.), is now is now available in Russian. Her second book, The Brains Behind Great Ad Campaigns (2009). written with Robyn Blakeman, explores the creative collaboration between copywriters and art directors.

Margo Berman's third advertising book, The Copywriter’s Tookit: The Complete Guide to Strategic Copy (2012), examines all aspects of copywriting. Her fourth book, MetaMind Yoga (2103), co-authored with Richard Israel, guides readers to inner peace through mental exercises (asanas). Her two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising, won a national AWC Clarion Award for Educational Reference, She invented tactikPAK™, a patented system of learning (20140. Margo also created Mental Peanut Butter® Training, and developed three advertising CDs.

Connect With Margo


Purchase On Amazon


Posts by Margo Berman:

  • Forget Resolutions, Try Mantras.

  • January 10th, 2014
    How many times have you made New Year’s resolutions only to abandon them shortly after the year begins? You make a promise to yourself about losing weight, eating healthier, or getting more exercise and then what happens? Life. [...]

  • Don’t Let Your Limitations Limit You

  • December 6th, 2013
    It’s easy to say, “I don’t know how,” “I never learned how to do that,” or “I’m not good with technology.” These kinds of statements pay homage to your limitations. They showcase your lack of knowledge. [...]

  • A Sheet Of Paper

  • November 22nd, 2013
    It’s difficult to comprehend the power of a sheet of paper. It could transform your life. It could bind you. Liberate you. Excite you. Disappoint you. Thrill you. Shame you. Reward you. Reprimand you. When you think [...]

  • How Committed Are You?

  • May 8th, 2013
    Every career path is challenging. Without question, those who succeed are fully vested. They’re willing to do whatever it takes to reach their goals. They just won’t accept failure. They press on in the face of hardship. [...]

  • 3 Types of Relationships

  • March 2nd, 2013
    Did you ever notice how some couples or co-workers seem to be in sync? There’s very little friction. There are few disagreements? And there’s almost no tension? Yet, other relationships are laden with drama? Well, [...]

  • Never Too Old

  • February 4th, 2013
    Some people get to a certain age and begin to write off the future. They start thinking, “I’m too old to reach my goals.” “If I were going to succeed, it would have happened already.” “Time’s up.” Don’t [...]

  • Life’s Not a Competition

  • January 17th, 2013
    As unbelievable as it may sound, you can stop competing with everyone else right now. Life’s not a competition with others. It’s a competition with yourself. The only one you really have to compete with is you. Okay, [...]

  • 3 Steps to Joy

  • December 19th, 2012
    I heard this and could not get it out of my mind. I don’t know who said it, but I would love to share it. There are three steps to finding your inner peace. They seem so basic; they may not strike you as critical. [...]

  • The Greatest Gift of All

  • November 27th, 2012
    A small gesture of kindness may be more important than you realize. You may think it’s not a big deal. What’s a little kindness? It may not seem like much to you, but to the recipient it could change that person’s [...]

  • Consider The Source

  • November 14th, 2012
    Criticism. Most people hate it. But, astute people thrive on it. How else would they grow? The best thing you can do when people criticize something you’ve done or said is consider the source. Are they an objective [...]

  • There Are Boy Ladybugs?

  • October 29th, 2012
    Most dogs don’t like to wear anything on their heads. Believe it or not, they probably don’t like wearing costumes either. But, no one ever asked them. Pet parents (yes, parents, not owners) just dress them up and [...]

  • When I Hear “No,” I Hear “Negotiation”

  • October 24th, 2012
    Overcoming objections Most people are put off by the word “no.” Not me. When I hear “no,” I hear “negotiation.” So I just keep talking, with the assumption that they’ll eventually say “yes.” It doesn’t [...]

  • The Power of a Minute

  • October 8th, 2012
    Most people think a minute isn’t enough time to get your point across. My thinking is if you can’t explain it in a minute, it’s not clear to you. Reporters, CEOs and fast-paced executives don’t have time for [...]

  • Don’t Give Up So Fast

  • October 5th, 2012
    Many of us let yesterday dictate tomorrow. Just because you had a lousy boss, cheating lover or backstabbing coworker doesn’t mean the next person will do the same. Yes, you’re now cautious, but you shouldn’t be [...]