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Today’s guest is Erfan Hettini International business consultant, coach, and author of the Fire Your Employer Book Series which includes the title “101 Reasons You Should Fire Your Employer & Start Your Own Business”
Erfan [...]
So, you are gearing up to finally launch and you are looking for ways to promote it.
Have you thought about pursuing some partnerships? Partnerships (also called Joint Ventures or JV’s) can be extremely helpful when you are launching a new [...]
During an online marketing consultation session I pointed out to a client that she was overpaying for her vendors’ services; services her vendor wasn’t even close to fulfilling.
“But I’ve been with him for years,” she said, [...]
You may think you have little in common with Mark Brooks.
You probably don’t even know who he is. He has something in common with someone you know, or work with or are related to in some way.
Mark Brooks became a professional golfer in 1983. [...]
As long as there are politicians there will be political fodder.
As long as there are human beings there will be examples of people falling and failing and flailing.
Former Congressman Anthony Weiner certainly fell in the category of the falling [...]
Virtually every entrepreneur will talk about how important their customers are.
But many are really saying one thing and doing another, mouthing the words, “we are a customer-oriented business,” but unwittingly, making it extra difficult [...]
When summertime rolls around companies struggle to keep their employees alert and focused, instead of daydreaming about their after-work plans.
However, as many turn to summertime hours for a solution, the results are less than ideal: studies [...]
Say the name Paula Deen and even the McDonald’s tried and true, those that consider cold pizza a gourmet meal, know enough about her to say “the butter lady”.
She was a media mogul. She had an empire that consisted of TV shows, restaurants, [...]
We all have handicaps – some are more visible than others.
I walked into an office building at 6pm. The first thing I noticed was that there was a guy doing construction at the entrance.
The second thing I noticed was that it was 6pm! Don’t [...]
As Dr. Phil says, no matter how thin you make a pancake, it still has two sides.
The good news/bad news of this pancake is that men have now joined women in dressing dilemmas and dressing faux pas. Women in the workplace used to be the sole [...]
The best marketing ideas or business development strategies won’t help you grow your business if they don’t get executed consistently.
The most common marketing problem I find happening with small business owners is that the business development [...]
A few days ago I was standing in line at an office supply store.
I overheard the woman behind the counter tell a customer that he couldn’t return his printer ink cartridges because they had been opened.
The man in line simply said, “OK, [...]
I grew up in Akron, Ohio . . .
When I was in elementary school we were actually taught that when the question was where are you from? The answer was Akron, Oh – Rubber Capital of the World. And then we were not.
When the rubber companies [...]
She closed a $120,000 deal with a big home shopping network from LinkedIn.
He books 90% of his speaking gigs and 70% of his business there. She posted an article in a group and got a phone call from someone she had never met before. He liked [...]
A year ago most of us had never heard of Erica Lafferty.
Safe to say no one outside of her circle of family and friends in Newtown, Connecticut had heard of her. Even six months ago we had never heard of Erica or Newtown. Why is she important [...]
Flashes of light were going off all around me.
It was our big night. After hundreds of hours of work, my book launch event was finally happening. Truthfully, I was intimidated. All my life I was a behind the scenes guy, now I was front and center. [...]
One thing that makes SEO such a tough job is staying on top of all the constant changes.
SEO is a living, breathing organism that is ever-changing. There are always new techniques that many SEO’s use and it continuities to be a difficult task [...]
A confident person expects to succeed where others fear the attempt.
Authentic confidence, is about expectations. You just better get real about your expectations.
Genuine confidence is not surety in a particular outcome. It’s knowing that [...]
You may think you have little in common with a college men’s basketball coach.
You have more in common than you would think at first glance. There are three and only three things you control in your career and in business. The same is true [...]
Wouldn’t you just love to be a fly on the wall and see inside everyone’s social media strategy room to find out what’s working and what’s not?
I thought so.
JenningsWire queried social media experts and those who use social [...]
The mind of the true Master is really “Beginner’s Mind.”
When I passed my test, my Master gave me a beautiful, deep, rich, dark black belt. In that moment, I thought it was the most beautiful thing I had ever seen.
It came with a story…
Master [...]
Did you see “The Last Samurai” with Tom Cruise?
Just in case…
There’s a fabulous scene that knocks all the mystery out of the seemingly complex philosophy of the ancient masters and shines a bright light on The Art of Focus.
Cruise [...]
For ten weeks you filled your pipeline with strong, qualified leads in order to blow-out your numbers this quarter.
Although you were cautiously optimistic about your funnel, you felt very certain about the proposals you have out there. Albeit, [...]
You’re waiting for the exciting news of securing the largest sale of your career.
You wined and dined everyone from the janitor to the C-Suite, you shook hands with the “old school” purchaser who stated that handshakes still mean something [...]
Spring is coming.
As winter weather patterns continue their drives across the US, it’s hard for us to remember that the cold of Winter will, one day soon (we hope), give way to the warmth of Spring. Experienced over long periods of time, [...]
Long ago I developed a theory about engagement.
It is based on my own experience operating small businesses – and teaching martial arts. What I found was that most people fall into 3 major categories:
Movers: These guys are your top 20%. [...]
Some years ago I attended a sales seminar for martial arts professionals.
The presenter was introduced as one of America’s top car sales reps- and they made it a point to tell us he was not a Black Belt. He looks us in the eyes, hands on [...]
2012 marked the passing of some incredible leaders.
A few, like US Army General Norman Schwarzkopf, were public figures. Others, like teacher Victoria Soto or Elementary School Principal Dawn Hochsprung and their Newtown, Connecticut colleagues, [...]
The week of December 10 was an emotional roller coaster for me.
I watched the 12/12/12 concert on Wednesday evening and was heartened to see so many celebrities giving their time to help people who really suffered as a result of Hurricane Sandy. [...]
BACK UP PLAN: Keep those impulse buys in the trunk of your car for 24 hours
Right? How many times have you been caught up in the frenzy of a sale only to feel buyer’s remorse once you are on the way home? Did I really need that? Do I [...]
By now, you should have heard about Hostess going out of business after failed mediation talks with the unions.
Hostess is the maker of such iconic brands such as Ho Hos, Twinkies and Ding Dongs. Hostess plans to sell off its brands so it [...]
THANK YOU READERS! YOU DID IT!
You helped make Small Business Saturday a SMASH HIT for small business. USA TODAY reports that “Small Business Saturday is a big hit”!
They report that it went viral.
I LOVE that they had a great day and [...]
You know the one.
You love to go there just to get that delicious loaf of crunchy French bread, heavenly cookies, specialty salads, herb infused olive oil, the perfect toy for your new niece, the homemade ice cream or the whole bean coffee freshly [...]
I discovered a shocking statistic 8 years ago at a power selling boot camp.
60-75% of my competition will stop full time active active selling in early to mid November and not be back to 100% effort again until mid January or early [...]
Can social media help you obtain your dream job?
As a career expert, I’m often asked this question, both by the media, job hunters, and even employers. My answer? Yes and no.
First, a word of caution about social networking: every tweet, [...]