New York Times best-selling author Jay Baer’s newest book, Hug Your Haters, focuses on how, where, and why people complain about the service they receive. Written as a response to the rise in online complaints, Hug Your Haters argues that the business mindset to “pick and choose” as to when to respond to customer criticism, is an incredibly costly mistake for many businesses, as today’s customer service is a “spectator sport.”
Hug Your Haters
- Why did you write Hug Your Haters?
- What do you mean by ‘customer service is a spectator sport’
- What benefits will a business receive when it starts to answer and address all customer complaints?
- Are there any instances when a business should not respond to negative feedback?
- What will readers learn from the book?
Jay’s newest book, Hug Your Haters, is a must-read for business owners, as it highlights the importance of responsive customer service, citing real world examples from global companies. For more information, visit www.HugYourHaters.com
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