Innovation is now, more than ever, the critical success factor for national and global competitiveness; but only ten percent of new ideas ever reach market success. However, a new book entitled: Business Alchemy: Turning Ideas into Gold, is now available to help guide entrepreneurs. And in this podcast, JenningsWire has the pleasure of talking with the author, Bill Cobb.
How To Turn Ideas Into Gold
- Why is it that just ten percent of new ideas reach market success?
- What types of skill sets are necessary to get entrepreneurs over the hump?
- What do you mean by “business alchemy”?
- Is financing one of the biggest hurdles?
- What tips can you leave with our listeners?
This podcast is presented by Annie Jennings, of the National Publicity Firm, Annie Jennings PR and the creator of JenningsWire online magazine. JenningsWire is capturing the heart of America with its rich community of talented, insightful and relevant bloggers and podcasters!
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