Recently I attended a reception thrown by one individual.
The length of the event was 90 minutes. At the 60 minute mark the host left for a dinner reservation. I was shocked. I stood there with my mouth wide open as he exited his own event. I was stunned that a host would choose to be the first one to leave. I would not make this choice. At the same time I have to admire to a degree a person so nonchalant or oblivious to common courtesy that it just did not matter to him.
So this gesture begs the question, how important are details? If we are not supposed to sweat the small stuff, when does small stuff become big? Is it small or big to leave your own event? Is one’s presence a little thing or a big thing?
Most businesses and individuals are trying hard to differentiate themselves in a crowded marketplace. Some gestures may cost more money and some less, but the presence of a human being may be a small price to pay. Airlines have E check-in yet they still supply a human being to help in case they are needed.
A hotel car was hired to take me from Point A to Point B. I got into the back seat of the car with my morning cup of coffee.
The driver sprang out of his seat as though he had been bitten by a killer bee. He opened the door to the back seat so that he could offer me a holder for my cup of coffee. Then he immediately put his jacket on. I told him he did not have to wear it for me. Yes he did, he replied. Was getting out of his seat a big thing or a little thing? Here I am writing about it.
Shuttle buses scurry around airports like ants that have found chocolate. Yet their real value to us is when the driver gets out of his or her seat and lifts our luggage from the ground to the bus. Is that a big thing or a little thing? Here I am writing about it.
Each morning a New York Times was left at our hotel door. The morning of our check out it was left in a carrier bag so we could easily take it to the airport with us. Is that a big thing or a little thing? Here I am writing about it.
Whether an act is a little thing or a big thing is really decided by your audience, your marketplace. Not you. You might want to review the littlest act. It might be a big deal to your best client or prospect. It’s not that we are not supposed to sweat the small stuff. We need to sweat the right small stuff.
Read more posts by Leslie Ungar here. Leslie blogs for JenningsWire.
JenningsWire.com is created by National Publicity Firm, Annie Jennings PR that specializes in providing book marketing strategies to self-published and traditionally published authors. Annie Jennings PR books authors, speakers and experts on major top city radio talk shows that broadcast to the heart of the market, on local, regionally syndicated and national TV shows and on influential online media and in prestigious print magazines and newspapers.