Creative Success Depends on Long View
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In this podcast, we feature author Taylor Marsh, who [read more]
Pinning for Scared Folks Over 40 Part 2
It has only been a few weeks since I started pinning.
Now I want to kick myself and say what was all that pin-phobia about. If you are over 40 and you want to know about social media, it is highly recommended that you ask your children for [...]
The Anatomy Of A Successful Brand Slogan
Lessons From The “One Pound Fish” Man.
Last month, PSY’s “Gangnam Style” became the most viewed YouTube video of all time. This week, another video wonder is making it to the top of the site’s charts. This time, it’s the unsuspecting [...]
Pinning For Scared Folks Over 40
I reached a “Ta Dah” moment the other day when I finally opened the log in page and displayed my first pin.
Felt like I won the Olympics. Honestly, for me it was a real big deal. I was actually signed up for it a year ago and it took [...]
‘Tis The Season For Small Business Online Marketers
It’s that time of the year for memories, doing good and shopping, including – shopping online.
By now your own email inbox is inundated with the eye-candy holiday subject lines. If you’re a small business marketer, just follow [...]
GET CONNECTED: Branding YOU in the World of Business
I’d like to take you back to 1999.
This was the year that futurists were predicting that if you didn’t have your business on the Internet that you wouldn’t have a business. People disagreed. Now think back a few years to 2004 when Facebook [...]
How to Build Your Brand the “Gangnam Style” Way
More than three quarters of a billion people – around 860 million as of this writing – have laid eyes on “Gangnam Style,” the #1 YouTube video sensation.
That’s only since its release on July 15, 2012. That translates to more than [...]
Small Business Saturday A Smash Hit, Marketing Idea To Keep Momentum Going!
THANK YOU READERS! YOU DID IT!
You helped make Small Business Saturday a SMASH HIT for small business. USA TODAY reports that “Small Business Saturday is a big hit”!
They report that it went viral.
I LOVE that they had a great day and [...]
Fusion Marketing – It’s What’s Next!
Fusion marketing
As many of you know, I am the author of the bestselling book, The Social Media Bible published by John Wiley & Sons. My newest bestseller is called The Fusion Marketing Bible , published by McGraw Hill. Fusion Marketing [...]
Energy Bars and Sports Drinks
We’re a nation of consumers.
I am fascinated by the number of products that appeal to our senses because of their name. Names like “energy bar” or “sports drink.” The name alone suggests we may need them if we want to participate [...]
The Power of a Minute
Most people think a minute isn’t enough time to get your point across.
My thinking is if you can’t explain it in a minute, it’s not clear to you. Reporters, CEOs and fast-paced executives don’t have time for long-winded explanations.
Look [...]
Don’t Give Up So Fast
Many of us let yesterday dictate tomorrow.
Just because you had a lousy boss, cheating lover or backstabbing coworker doesn’t mean the next person will do the same. Yes, you’re now cautious, but you shouldn’t be crippled. Instead, you [...]
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